Last Chance: Join the 9-week Sales Accountability Group
The Cultivated Practice kicks off on Monday June 1st at 1pm EST. Don't miss the boat!
There is a lie we all tell ourselves when we are buried in client work.
It sounds like this: “I know I need to be doing business development, but I am just too busy right now. I will focus on my pipeline next month, when things slow down.”
Here is the problem with that logic.
When things finally slow down, you don’t have a pipeline of warm leads waiting for you. You have a completely empty desk. And because you waited until you were out of work to start having sales conversations, you are now operating out of panic.
You take the first project that comes along, even if it’s a bad fit or a low rate, just to get cash in the door. Then you get busy again, you stop doing business development, and the cycle repeats.
This is the feast-or-famine rollercoaster. And the only way to get off the ride is to build your pipeline while you are busy.
ou Don’t Need More Time. You Need a Smaller System.
The reason you put off business development when you are busy is that you think it requires a massive amount of energy. You think you need to write a new webinar, launch an aggressive email campaign, or spend four hours a day on LinkedIn.
You don’t.
To maintain a healthy consulting practice, you just need a minimum viable pipeline. You need a simple way to track who is in your ecosystem, and you need the discipline to spend 15 minutes a day tending to those relationships.
That is the difference between consultants who are always scrambling for work, and consultants who seamlessly transition from one great contract to the next.
Last Call: The Cultivated Pipeline Starts June 1
Knowing you need to do this is one thing. Actually doing it—especially when a client is demanding your attention—is another.
If you want to break the feast-or-famine cycle, you don’t need another complex sales strategy. You need a simplified system, and you need the accountability to actually use it.
On June 1, we are officially kicking off the Cultivated Pipeline, our 9-week sales accountability group. It costs less than $30 a week and is guaranteed to help you progress toward the consulting life you crave.
This is the final week to join us before doors close.
Over our nine weeks together, we are going to:
Strip out the complicated marketing advice and build your Minimum Viable Pipeline.
Map out your ecosystem so you know exactly who to talk to.
Practice the exact language you need to follow up with leads naturally, without feeling like a pushy salesperson.
Actually hold each other accountable to doing the outreach every single week.
If you join us now, by the time August rolls around and the fall hiring rush begins, you won’t be scrambling. You will have a cultivated, warm pipeline of partners who already trust you.
Stop waiting for the mythical “slow week.” Build the habit now.